- Thesis
Authors: Nguyen, Lam Chien; Advisor: Chang, Chir-Ho; Pham, Thi Lien (2017) - The research was implemented within the postgraduate join programs between VNU-IS and its university partners around the world and only at VNU-IS by reviewing documents, sending questionnaires, direct interviewing with the Board of Deans. Questionaires were only sent to current students, alumni, and teachers involved, including foreign teachers, but were not sent to employers nor experts nor employers because of time and resources limitation and because most sutdents are also the employers or self-employed business people.
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- Final Year Project (FYP)
Authors: Doan, Duy Tien; Advisor: Pham, Thi Lien (2015) - This thesis's purpose is to review theory about sales force management, analyze specific situation of Viet Dang Company, propose for improving sales force management at Viet Dang Company. The main goal here is to observe what achievements and limitations of sales force management at Viet Dang Company. In order to reach this aim, this paper uses a standard model about sales force management process, and compare between Viet Dang's real acts with the theory. The study uses reports from Viet Dang Company for analyzing. Furthermore,
the study designed two 02 speciíic questionnaire for managers and salespeople, and
make direct interview with two of them. The questions are about reality o...
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- Final Year Project (FYP)
Authors: Ngo, Dinh Anh Khoa; Advisor: Pham, Thi Lien (2013) - The purpose of this thesis is to study the online marketing activities being applied within Vega Corporation, which is a company providing digital content services. The company desires to enhance the aspect of marketing, particularly online marketing, to improve the merit and abolish the drawback so as to achieve business effectiveness. Qualitative and quantitative research methodology was utilized in this study, in which qualitative method consisted of observation, discussion, interviews, academic documents and quantitative research was conducted by questionnaire survey. The results of the research are Vega Corporation is currently engaged with the modern methods of online marketing ...
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- Final Year Project (FYP)
Authors: Bui, Thi Ngoc Anh; Advisor: Pham, Thi Lien (2014) - This thesis examines the Customer Care service of' Viettel. First of all. the
thesis assess Customer Care service quality of Viettel. and then research the
relationship between service quality and customer satisfaction of Customer Care
service's quality.
Data used in making analysis in this thesis was collected from conducting
survey for many Viettel's customers. Based on 200 valid responses from
customers, the study identified five components: price component, network
quality, service quality, new products and services development, and brand
reputation - which constitutes Customer Care service's quality of Viettel.
Tae results indicate that Viettel’s Customer Care Service qu...
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- Thesis
Authors: Trinh, Thi Nguyet Anh; Advisor: Pham, Thi Lien (2018) - Vietcombank decided to build the measure system of customer satisfaction by Net Promoter Score (NPS) with main purpose to manage and improve the customer services quality professionally day by day. Obviously, competitive advantages will belong to banks with the best customer services and satisfy over the demands of customer gradually. Before applying officially on Vietcombank system, Net Promoter Score had been using at Operation Center and some Vietcombank’s big branches in Vietnam, which means the necessary of exact assessment system based on NPS. Therefore, examination customer satisfaction about service quality by NPS is a necessary requirement to apply it on Vietcombank system in...
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- Final Year Project (FYP)
Authors: Pham, Hoang Minh; Advisor: Pham, Thi Lien (2013) - This thesis examines the e-charging service at VASC Company, using e-charging model of VASC (four components) to assess perceived service quality of e-charging service, and then research the relationship between service quality and customer satisfaction on e-charging service's quality. Data used in making analysis was collected from conducting online survey on online spreadsheet to all UEB students. Based on 93 valid responses from students, the study identified four components DISTRIBUTION and SIMPLICITY QUICKNESS, ACCESSIBILITY, WIDE which explain customers' evaluation of perceived service quality of charging service. The results indicate that E-charging service quality is assessed ...
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- Final Year Project (FYP)
Authors: Trinh, Tuan Anh; Advisor: Pham, Thi Lien (2013) - The start-up scene, both around the world and in Vietnam, is now growing stronger than ever. As the barriers to entry goes down, competition for all businesses in general, and startups in particular is increasing, and the need to differentiate become more important. One of the solutions for differentiation has always been brand building and development. Although in the past, branding and marketing activities are often neglected by start-up founders, particularly those in the tech industry, in recent years many startups have started to look at branding seriously. In fact, there are many benefits that branding activities can bring to startups, such as attracting customers through differ...
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- Final Year Project (FYP)
Authors: Dang, Thanh Van; Advisor: Pham, Thi Lien (2019) - The thesis has found that all six factors: Tangible - Perceived ease to use - Safety and Security - speed and Service capabilities - Responsiveness - Service charge have impact on customer satisfaction with iPay Mobile services at VietinBank - Hanoi branch. In particular, responsiveness is the factor that has the strongest impact on customer satisfaction.
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- Article
Authors: Do, Ngoc Bich; Pham, Thi Lien (2017) - This study attempts examine the influences of destination trailer on customer’s attitude. By applying the theory of Internet advertising, researchers in order to investigate the antecedents and the consequences of destination trailers to conclude some implications for marketing destination. The quantitative research method was applied in this study. All 198 samples were chosen from popular travel forums and questionnaires were collected from several travel forums in Vietnam and in the UK such as Lonely planet and Backpacking. As results, three variables, namely useful information, entertainment and source credibility are proved to have a positive impact on the consumer’s attitude, pur...
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- Article
Authors: Pham, Thi Lien; Do, Ngoc Bich (2016) - This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...
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- Article
Authors: Pham, Thi Lien; Do, Ngoc Bich (2016) - This study attempts to explore the determinants of customer satisfaction when customers purchase cosmetics in-store in Vietnam market. Additionally, this paper also explores the relationship of constructed variables with the main variable - customer satisfaction. This research adopts the quantitative research method. The data was collected from 300 clients who directly purchased the cosmetics in-store in the big cities of Hanoi, Ho Chi Minh City and Da Nang. Half of questionnaires were handed out at stores by the researchers and the rest was distributed on a beauty forum (social media) to maintain the validity and reliability of the collected data. The results of this study explored a...
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- Final Year Project (FPY)
Authors: Dang, Nguyen Phuong; Pham, Thi Lien (2020) - The online dating industry has significance developed recently and it has become a
trend of many people in the world including Vietnam. The aim of study was to delve in to
anticipate the reason leads to the Intention to use online dating apps or sites. It can find
out the effect to the standard of users which can reflect on their choice. A questionnaire
including demographic questions, trust toward online people, attitude, word- of- mouth,
dating anxiety, perceived enjoyment and the number of tasks perform on internet was
developed and distributed to 260 people. The finding shows that perceived enjoyment is
the main factors that affects consumers‟ purchase intention. In additio...
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Be; Advisor: Pham, Thi Lien (2014) - The thesis is an effort to assess the health of higher education brand in the case of
University of Economics and Business (UEB) - Vietnam National University.
Hanoi (VNU) with focus on brand meaning.
To attain a comprehensive view of how strong the UEB brand is, the research
focuses on both potential customers and recent users of UEB products. Hanoi high
school takers would be perfectly represents the potential customers that UEB
attempted to reach. Recent users of UEB products could be understood as all
UEBers that have real experiences in the case.
In order to assess the UEB's brand meaning in the eyes of its customers, the brand
associations are taken into account. In det...
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- Final Year Project (FYP)
Authors: Bui, Thi Phuong Loan; Advisor: Pham, Thi Lien (2015) - The thesis examines service quality at TKcare Limited Liability, using SERVPERT model (Cronin & Taylor, 1992) to assess perceived service quality of hourly maid service, and then research the relationship between service quality and customer satisíaction on hour home cleaner service’s quality. Data used in making analysis was collected from conducting survey at TKcare. Based on 150 valid responses from customers, the study identiíied four components - RES-TAN (responsiveness combine tangible, RES-ASS (responsiveness and assurance), REL-ASS (reliability combined with assurance), and ASSƯRANCE - which explain customers’ evaluation of perceived service quality at TKcare. The results indi...
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- Final Year Project (FYP)
Authors: Hong, Van Dao Thi; Advisor: Pham, Thi Lien (2014) - This thesis is to find out factors that affect brand loyalty of FPT broadband internet. Thesis conducted quantitative method and the strategy of inquiry used was survey. The theoretical model has 29 observed items classified into 8 components (perceived quality, brand image, perceived price, advertising, public relations, promotion, switching cost, customer's satisfaction) that can affect brand loyalty and 1 component of brand loyalty. With 192 valid responses, data was used to make reliability analysis, exploratory factor analysis and regression analysis and the initial theoretical model was replaced by a new model with 4 components : brand imageswitching cost (BI-SC), perceived qual...
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- Thesis
Authors: Tran, Quang Hoan; Advisor: Hiroshi, Morita; Pham, Thi Lien (2021) - The objective of the thesis is to benefit manufacturers and retailers of furniture
industry in Vietnam. The thesis aims to understand the furniture consumer behavior in
Vietnam by studying their purchase intention. This thesis will study any influences,
both positive and negative, that may impact customers’ purchase intention. Once
consumer behavior is realized, manufacturers and retailers can use the information to
adapt their company strategy to match the market needs.
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- Thesis
Authors: Phạm, Hương Trà; Advisor: Morita, Hiroshi; Pham, Thi Lien (2021) - Vietnam is considered to be quickly catching up with the world trend because in 2010, when E-Learning started to become a global trend and spread to many
countries in the world, immediately after that, enterprises of the country has also taken the first steps of exploring, launching a series of online learning websites such as Violet.vn, Hocmai.vn, Topica, Onluyen.vn, Speakup.vn, Mathplay ... Up to now, E-Learning has become a learning model that attracts a large number of users. However, there has been no research in Vietnam on the factors affecting the persistent intention to take an online course. There are 3 research objectives:
Investigating the predictors (demographic characte...
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- Article
Authors: Pham, Thi Lien (2017) - This paper studies factors affecting lecturer job satisfaction in some universities in Vietnam.
The study uses data collected from the questionnaire survey with 167 responses. As a result,
three out of six variables (including Salary and Fringe benefits, Recognition, and
Communiation) have influential relationship with lecturer job satisfaction in the linear
regression analysis. The paper also gives some recommendations for the universities to
improve its policies and working environment to enhance lecturer job satisfaction level.
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- Final Year Project (FYP)
Authors: Nguyen, Bich Diep; Advisor: Pham, Thi Lien (2019) - The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor.
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- Final Year Project (FYP)
Authors: Nguyen, Thuy Duong; Advisor: Pham, Thi Lien (2019) - The purpose of the paper is to review the literature on theories affecting consumers' online purchase intention and the indicators influencing customers' purchase intention at three e-commerce companies in Vietnam: Shopee, Lazada and Tiki.
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