Final Year Project (FYP)Authors: Trinh, Tuan Anh; Advisor: Pham, Thi Lien (2013)
The start-up scene, both around the world and in Vietnam, is now growing stronger than ever. As the barriers to entry goes down, competition for all businesses in general, and startups in particular is increasing, and the need to differentiate become more important. One of the solutions for differentiation has always been brand building and development. Although in the past, branding and marketing activities are often neglected by start-up founders, particularly those in the tech industry, in recent years many startups have started to look at branding seriously. In fact, there are many benefits that branding activities can bring to startups, such as attracting customers through differ... 
