ULIS - Dissertations : [99]

Follow this collection to receive daily e-mail notification of new additions
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 99
  • item.jpg
  • Dissertation


  • Authors: Nguyễn, Thị Ngọc Trang;  Advisor: Nguyễn, Hoà; Huỳnh, Anh Tuấn (2024)

  • The Vietnam War is one of the most dreadful and controversial events in the human history in the 20th century. This study attempts to investigate the dynamic and critical metaphorical conceptualization of the war from the perspectives of the insiders – American war correspondents– through an evaluation of the conceptual metaphors used in their articles published during the wartime. Methodologically, the current study applies a proposed integrated framework of Critical Metaphor Analysis – CMA (Charteris-Black, 2004) and Multi-level View of conceptual metaphor – MLV (Kövecses, 2017a) in order to gain deeper insights into ideologies motivating metaphorical concepts for the war as ...

  • item.jpg
  • Dissertation


  • Authors: Phạm, Thị Tâm;  Advisor: Nguyễn, Văn Trào; Huỳnh, Anh Tuấn (2023)

  • The current study aims at investigating the manifestation and the representation of the individualist and collectivist values in American and Vietnamese advertisements under a non-essentialist view of culture through analyzing themes, creative tactics, and multimodal devices. To fulfil the aims of the study, multidimensional frameworks deriving from the individualism-collectivism cross-cultural theory and empirical evidence about their manifestation in cross-cultural psychology and advertising and a framework of multimodal devices representing these values are chosen for data analysis. These frameworks are created from three sources, namely the theory of social semiotics, in p...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 99

ULIS - Dissertations : [99]

Follow this collection to receive daily e-mail notification of new additions
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 99
  • item.jpg
  • Dissertation


  • Authors: Nguyễn, Thị Ngọc Trang;  Advisor: Nguyễn, Hoà; Huỳnh, Anh Tuấn (2024)

  • The Vietnam War is one of the most dreadful and controversial events in the human history in the 20th century. This study attempts to investigate the dynamic and critical metaphorical conceptualization of the war from the perspectives of the insiders – American war correspondents– through an evaluation of the conceptual metaphors used in their articles published during the wartime. Methodologically, the current study applies a proposed integrated framework of Critical Metaphor Analysis – CMA (Charteris-Black, 2004) and Multi-level View of conceptual metaphor – MLV (Kövecses, 2017a) in order to gain deeper insights into ideologies motivating metaphorical concepts for the war as ...

  • item.jpg
  • Dissertation


  • Authors: Phạm, Thị Tâm;  Advisor: Nguyễn, Văn Trào; Huỳnh, Anh Tuấn (2023)

  • The current study aims at investigating the manifestation and the representation of the individualist and collectivist values in American and Vietnamese advertisements under a non-essentialist view of culture through analyzing themes, creative tactics, and multimodal devices. To fulfil the aims of the study, multidimensional frameworks deriving from the individualism-collectivism cross-cultural theory and empirical evidence about their manifestation in cross-cultural psychology and advertising and a framework of multimodal devices representing these values are chosen for data analysis. These frameworks are created from three sources, namely the theory of social semiotics, in p...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 99