Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 274
- Final Year Project (FYP)
Authors: Nguyen, Ngoc Khanh (2024) - a
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Khanh (2024) - a
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- Final Year Project (FYP)
Authors: Khuat, Thi Khanh Linh; Advisor: Dao, Cong Tuan (2024) - This quantitative descriptive design study aimed to investigate the impact of social media marketing (SMM) on Gen Z's university choice in Vietnam. To investigate the impact, the study chooses five independent variables: informativeness, trendiness, customization, interactivity, and word-of-mouth, which are the forces of SMM that affect university decision-making through perceived usefulness, perceived trust, and attitudes. The study gathers data from a sample of 335 Gen Z individuals in Vietnam, aged 18 to 27, through an online survey, and then analyzes the data using PLS-SEM. The hypotheses of the study were tested using Smart-PLS 3, which revealed that SMM has contributed to partly...
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- Final Year Project (FYP)
Authors: Nguyen, Ngọc Linh Trang; Advisor: Nguyen, Thi Kim Oanh (2024) - Purposes: This study investigates factor affecting user satisfaction of Personal Financial Management App in Vietnam. Specifically, the research focuses on different factors: convenience, control, effort, risks and perceived value. Design/Methodology/Approach: The study involves collecting data from a sample of 224 people who used PFMA in Vietnam through an online survey, which subsequently is analyzed by PLS-SEM. Findings: The study finds that convenience, risks and perceived value directly affect to user satisfaction of PFMA. On the other hand, Control and Risks have an intermediate impact on user satisfaction through perceived value. Implications: The results identify factors that ...
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- Final Year Project (FYP)
Authors: Nguyen, Khanh Vy; Advisor: Truong, Thi Hue (2024) - The rapid development of the economy presents both opportunities and challenges for enterprises. For sustainable and long-term development, organizations must implement appropriate strategies to satisfy customer needs and wants, ensure profitability, and minimize negative environmental impacts. This study was designed to analyze the factors that influence smartphone brand loyalty, focusing on Apple in Vietnam. This study integrated four potential factors: customer satisfaction, perceived quality, brand image, and brand trust. A sample of 242 respondents was used for the analysis. The research method was used is Partial Least Squares Structural Equation Modeling (PLS - SEM) with 2 soft...
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- Final Year Project (FYP)
Authors: Do, Thi Anh; Advisor: Tran, Cong Thanh (2024) - This study investigates the influence of institutional and individual factors on the career choices of business and economics students in Hanoi, Vietnam. Using quantitative methods, data were collected from 191 students through a structured questionnaire. The analysis was performed using SPSS and SMART PLS 3. The results show that
institutional factors such as national regulations, government policies, and educational institution policies significantly influence career choice, while professional standards, cultural norms, and social stereotypes do not. Personal factors, especially intrinsic and extrinsic motivation, are found to be stronger predictors of career choice than institutio...
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- Final Year Project (FYP)
Authors: Tran, Thi Minh Hien; Advisor: Nguyen, Tra My (2024) - Gender inequality remains one of the most pervasive and entrenched forms of inequality globally. The choice to focus this thesis on the intersection of Global Value Chains (GVCs) and gender inequality (GI) stems from the pressing need to address pervasive gender disparities that impede socioeconomic development globally. Despite substantial progress in recent decades, gender inequality remains a significant barrier to achieving inclusive and sustainable growth, with profound implications for individuals, families, communities, and economies. It manifests in various forms, including disparities in education, employment, income, health, and political representation (United Nations, 2020...
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- Final Year Project (FYP)
Authors: Pham, Quang Minh; Advisor: Nguyen, Hung (2024) - This thesis addresses how a company in general and Binh Minh Plastic in particular can use Data Analysis to improve the performance of its business and operations. The annual reports of BMP show that BMP has not had a system that constantly monitors its competitors. The prior researches and studies show that BA is a system that could help improve the performance of a company. This provides a lesson of success that BMP should analyze its comparative performance versus industry by comparing its key ratios to those of competitors in the same industry. Such action requires building a database of its competitors from the openly published reports that capture key ratios reflecting profitabi...
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- Final Year Project (FYP)
Authors: Nguyen, Minh Duc; Advisor: Pham, Ngoc Thanh (2024) - The advancement of Internet of Things (IoT) technology has revolutionized various sectors, including agriculture. This graduation project presents the design and implementation of a Smart Indoor Garden, leveraging IoT, server infrastructure, sensors, and computer vision to automate plant care and monitoring. The system integrates multiple sensors to monitor environmental parameters such as soil moisture, temperature, light intensity, and humidity, ensuring optimal growing conditions for indoor plants. The core of the system is an ESP8266 microcontroller, which gathers data from the sensors and communicates with a centralized server. The server processes this data
and issues commands ...
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- Final Year Project (FYP)
Authors: Nguyen, Tien Anh; Advisor: Kim, Dinh Thai (2024) - With the rapid urbanization and increasing number of vehicles, cities worldwide are facing significant challenges in managing parking spaces efficiently. Traditional parking systems, characterized by static signage, manual monitoring, and conventional pay-and-display methods, are increasingly inadequate in addressing the escalating demands of urban mobility. These conventional systems suffer from several critical disadvantages that contribute to a host of problems for drivers, urban planners, and the environment. One of the primary drawbacks of traditional parking systems is the inefficiency in space utilization. Without real-time information on parking availability, drivers often spe...
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- Final Year Project (FYP)
Authors: Do, Vu Duy; Advisor: Nghiem, Xuan Hoa (2024) - Purpose: This research explores bank risk management using quantitative and qualitative methods. It uses financial ratios, trend analysis, comparative analysis, and regression analysis to understand patterns and relationships with bank risk profiles. The study also reviews external forces affecting the banking sector using Porter's five forces model. The research also investigates profitability determinants for listed banks using financial data and regression analysis. The findings may help bank managers, regulators, investors, and policymakers make informed decisions. Design/Methodology/Approach: We employ both qualitative analysis and quantitative analysis of panel data from 20 list...
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- Final Year Project (FYP)
Authors: Tieu, Thi Nguyet Ha; Advisor: Le, Thi Mai (2024) - The exponential growth of the economy presents firms with both advantageous prospects and formidable obstacles. To achieve sustainable development, companies must meet customer needs while minimizing environmental impact. Promoting green consumption is crucial globally, including in Vietnam, where 80% of consumers are willing to pay more for eco-friendly practices like reducing plastic use and supporting green brands.
The study aims to examine the determinants influencing the inclination of young Gen Z consumers to engage in environmentally friendly purchasing. Specifically, it focuses on the case of students from the International School - Vietnam National University and their attit...
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- Final Year Project (FYP)
Authors: Vu, Dang Diem Quynh; Advisor: Le, Huong Linh (2024) - The rise of live-streaming commerce is boosted by the dynamic interaction between streamers and consumers. This study probes into how streamers’ features, performances, together with trust (cognitive and affective), shape consumer impulsive purchase intentions. Using the Stimulus-Organism-Response (S-O-R) model, it investigates the connection between streamers’ characteristics, subsequent consumer psychological states and customer purchasing behavior. Data was collected through a structured questionnaire from 309 respondents and were
analyzed using SPSS and SmartPLS to validate measurement scales as well as test the proposed hypotheses. Results show that both cognitive and affective ...
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- Final Year Project (FYP)
Authors: Nguyen, The Vu; Advisor: Do, Phuong Huyen (2024) - Public investment is one of the factors that plays an important and decisive role in economic growth. Public investment is focused mainly on building economic and technical infrastructure, education, healthcare, hunger
eradication and poverty reduction... in the medium-term period 2021-2025 approved according to the provisions of the Resolution. No. 129/2020/QH14 of the National Assembly, which focuses on prioritizing public investment
capital for transport infrastructure, accounting for a large proportion. Public investment capital from the state budget is an important resource to promote growth and socio-economic development of the country, in the face of the Covid epidemic causin...
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- Final Year Project (FYP)
Authors: Phan, Bui Anh Quan; Advisor: Bui, My Trinh (2024) - This study explores the influence of social media influencers (SMIs) on the travel decisions of Vietnamese students, focusing on the role of trust. Through a survey of 132 university students, the research finds that trust in SMIs significantly positive impacts various stages of the travel decision-making process, including desire, information search, evaluation of alternatives, purchase decision, satisfaction, and experience sharing. The findings suggest that collaboration with credible SMIs and authentic content is essential for effective tourism marketing. This study offers insights into enhancing marketing strategies and tourism management in Vietnam.
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- Final Year Project (FYP)
Authors: Nguyen, Ngoc Quynh Trang; Advisor: Nguyen, Thi Hong Hanh (2024) - Livestreaming is more and more developed in social media and e-commerce platforms, which play an important role in promoting sales. Due to livestreaming, more and more customers are more likely to buy products that they don’t have inital buying intention during Shopee’s livestream sessions, which affect negatively to their finance. Therefore, in my research, I studied 5 factors affecting impulse buying decision of Vietnamese customers including: streamer’s credibility, price promotion, promotion time limit, visual appeal, interpersonal interaction. Based on data analysis from 300 Vietnamese customers who has impulse buying behaviour at least one time in Shopee’s livestream, I conclude...
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- Final Year Project (FYP)
Authors: Khong, Thuy Linh; Advisor: Chu, Van Hung (2024) - The thesis conducted to examize the financial indicators affecting the investment returns from 14 steel companies listed on the Vietnam Stock Exchange. Data is taken from the website Vietstock.vn, annual reports and financial reports of the companies. The dependent variable is investment returns, 13 independent variables are Earning per share (EPS), Return on Average Equity (ROEA), Return on Average Assets (ROAA), Quick Ratio (QR), Current Ratio (CR), Inventory Turnover (IT), Asset Turnover (AT), Net Profit Margin (NPM), Account Receivable Turnover (ART), Debt-to-Equity Ratio (DE), Total Liability/Total Asset (TL/TA), Interest Coverage Ratio (ICR) and EBITDA Margin. Panel data regress...
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- Final Year Project (FYP)
Authors: Do, Hoang Vu; Advisor: Pham, Hai Yen (2024) - Nowadays, the pace of human life is increasing, life is increasingly busy, and health factors, which have always been essential, do not receive much importance. People in general, and in Vietnam in particular, because it is a developing country, most people are caught up in the daily work of making a living and ignore the health factors
of themselves and their loved ones, leading to consequences. unfortunate result due to late detection. According to 2015 statistics [1], each year in Vietnam, more than 200,000 people have strokes (cerebrovascular accidents), more than 50% of whom die and 90% of people who survive strokes have to live with neurological and motor sequelae. In the past ...
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- Final Year Project (FYP)
Authors: Nguyen, Thanh Trung; Advisor: Pham, Hai Yen (2024) - This project encompasses the following chapters: Chapter 1. Overview of the Warehouse Management Website System; Chapter 2. Design Model of the Warehouse Management Website; Chapter 3. Implementation of the Warehouse Management Website; Chapter 4. General Conclusion and Future Development Directions.
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- Final Year Project (FYP)
Authors: Quach, Dinh Thang; Advisor: Bui, Thanh Tung (2024) - Integrating IOT into daily life is vital in the era of Industry 4.0 technologies. These days, a wide variety of smart home models have emerged that use AI to monitor and manage household appliances. Humans are replaced by devices in the smart home ecosystem when it comes to carrying out certain management and control tasks. Thanks to the use of infrared, smartphones, cloud computing, the Internet of Things, and oteher technologies,
smart homes may automate operations so you can use devices for everyday tasks without breaking the bank - a great deal of work. The following are some issues with the speaker products that are currently on the market:
weak interoperability, low performanc...
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 274
